Coastside Academy of Fencing is the premiere fencing academy in the Bay Area. The club owner needed branding and a website to establish his presence in the fencing community, both locally and nationally.
Stephanie Schmitt Design was brought on board when the fencing club opened new facilities in San Francisco. Stephanie photographed the new studio, took fencing classes to gain an understanding of the sport and discussed the club's needs and goals with the owner. She researched Coastside's current (and future) users as well as competitors.
Stephanie developed branding, signage, marketing materials and the website. She created wireframes and high-fidelity mockups of the website for the client to review. Stephanie also established a custom site architecture that would be expandable for future growth and development. She custom coded CSS style sheets to reflect the character of the club.